OutOfYourRut FAITH FORUM



TweetDeck vs. Hootsuite – Which Do You Like Better?

By Kevin M

Using a tool to control the flow on the social media

One of the things that can make the social media seem a bit intimidating is the constant flow of messages. How do you get a handle on a flood tide of information, and channel it into a more limited form that will be of practical use? Or more specifically, how do you separate the relevant from the clutter? Doing it manually is beyond comprehension, but fortunately, we’re not without options.

To streamline Twitter or any other social media, there are applications that will simplify the process by separating and organizing incoming messages, as well as enable you to categorize your own messages. And best of all, you can get them for free.

A social media tool can make networking much easier. Hootsuite and TweetDeck are two of the most popular. I have both and use each at different times.

What I’ll describe here will pertain mostly to Twitter, since I’ve chosen to concentrate my efforts on one social media at a time. Both tools can work with multiple social media, including Facebook.

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You Are What You Tweet on Twitter

By Kevin M

Last week in What Twitter Can Do For You we discussed how Twitter can be used to generate activity, connections and traffic, as well as enable you to get your ideas out into the world.

Obviously, the more followers you have, the larger the potential market for your messages, or tweets. But equally important is the quality of your tweets. After all once you have a few followers, or a few thousand, the next critical step is generating a stream of tweets that will engage them enough to take the next step, either by responding to your message on the social media itself, or by clicking through to your site.

Despite the thousands of claims of expert status that populate Twitter, the fact that the network is just a few years old and in a constant state of evolution means that there are far more practitioners than experts. With that in mind, I humbly lay claim to the status of practitioner and disclose that I can’t make any guarantees as to your success.

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What Twitter Can Do For You

By Kevin M

Twitter can seem daunting at times. It’s the preverbal “fire hose of information” coming at you so fast it’s almost incomprehensible–the information superhighway of the information superhighway. To the outside observer, it can seem as if there’s no logical purpose to it, as if everyone is sending out information that no one else is reading.

To a very large degree, that’s even true—but it doesn’t mean that Twitter doesn’t work, or that it won’t work for you. True, not nearly everyone will even pay attention to most of your messages, but you don’t need everyone—you just need a few at a time. Multiply that small response by several efforts each day and you’re beginning to talk about something significant.

The best way I can describe what Twitter can do for you is to tell you what it’s doing for me.

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7 Reasons Everyone Needs to Have a Blog

By Kevin M

“Everyone” is one of those absolute words we should generally stay clear of, but I’m violating conventional wisdom, sticking my neck out and saying everyone needs to have a blog!

You can beat me up for violating protocol, but before you do, consider the seven reasons why I’m making such a bold declaration…

 
1. To CONNECT with the rest of the world, 21st Century style

There are nearly seven billion people in the world and most of us connect with a handful who we’ll connect with in any meaningful way. With a blog we can add hundreds or thousands more—do you think there might be some value in that?

A blog is the cornerstone of finding like minded people in a world that seems to be pulling apart socially even as it gets more crowded. Though it often seems that people are the nexus of our troubles, we can’t overlook that they’re usually the source of our solutions as well. After all, who couldn’t use a few more friends, a few more intelligent opinions or a few more business contacts?

Most of the people we’ll meet through blogs will live in another part of the country, or another part of the world, but that’s pretty stinking exciting, wouldn’t you say?

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Multiple Income Streams to replace One Man-One Job?

By Kevin M

You may be employed at the moment; in fact you may even be well-employed. But look at many others around you and what do you see? With millions unemployed, millions more under-employed, and hundreds of thousands of jobs being outsourced to lower wage countries, what does the future of employment hold? Is it possible that the sun is setting on the traditional one man/one job model of employment and income?

Before dismissing the possibility, consider that only 40 years ago tens of millions of workers were employed in largely high paying, mostly unionized factory jobs. Just over 100 years ago the majority of Americans were employed in agriculture. Where are all of those jobs now? And if one man/one job is going the way of the factory job, what are our options?

Developing multiple income streams may become a necessary reaction to an environment where the unemployed often return to the work force in lower paying jobs.

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Seek Fulfillment Beyond Your Work

STRATEGY #10 TO SURVIVE A DOWN ECONOMY

By Kevin M

When careers and money become questionable foundations in our lives, what’s left? It’s often only in bad economies that we even entertain the question.

In 10 Ways To Survive a Down Economy (published on Christianpf.com June 1) we listed ten strategies to help us deal with the bad economy. Our topic for today, the final strategy, Strategy #10:

Seek fulfillment beyond your work. In a world where careers are no longer either peaceful or progressive, self actualizing through your work may not be the path it’s been in the past. Fortunately, there are plenty of opportunities to find fulfillment outside of work. Take more active roles in regard to your health, family, faith and community.

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Cultivate Multiple Income Sources

STRATEGY #5 TO SURVIVE A DOWN ECONOMY

By Kevin M

In the dreary job market of the moment, people are having difficulty with two major areas in particular: keeping a steady income flow and increasing that flow. The increasing level of unemployment is not only eliminating jobs, but it’s also putting a lid on raises and promotion opportunities. This is in large part, the driving force behind the credit crisis and the epidemic of foreclosures and bankruptcies. Is there a way to deal with it without taking unnecessary risks?

In 10 Ways To Survive a Down Economy (published on Christianpf.com June 1) we listed ten strategies to help us deal with the bad economy. Our topic for today, Strategy #5:

Be prepared to cultivate and balance multiple income sources. You may have a full time job and a part time business, or vice versa. Think of your work in terms of an investment portfolio, in which diversification adds strength. There are probably several jobs you are potentially good at; always be on the lookout for new opportunities.

Why increasing income or broadening the income base matter

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Staying Motivated When You’re Stuck in Neutral

By Kevin M

Now might not be the best time to make a job or career change, but does that mean you have to sit where you’re at and just tough it out until better times come along and open up the doors of opportunity? Well, don’t go quitting your job, but there’s plenty you can (and should) do right now to get yourself prepared for the day when…

Start preparing yourself now for the place you want to be when the economy starts to creep back—many of the best opportunities will come as the elevator begins to rise, and pre-positioning yourself for that moment is something you don’t have to wait to start.

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Be Flexible in the Face of Changing Circumstances

STRATEGY #6 TO SURVIVE A DOWN ECONOMY

By Kevin M

If there’s ever been a time to adopt flexibility as a strategy, it’s now. The certainty we knew only a few short years ago is currently failing us, and our progress and even our survival may rest on our willingness to adapt to change and to new rules as much as anything else.

In 10 Ways To Survive a Down Economy (published on Christianpf.com June 1) we listed ten strategies to help you deal with the bad economy. Our topic for today, Strategy #6:

”Be flexible in your plans and ready to adapt to changing circumstances. If your job is eliminated, offer to contract or to work part time for the same company. If you develop multiple income streams, a shift to a part time arrangement may be to your advantage on a number of fronts. Be prepared to convert a negative development into an opportunity.”

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No Luck on the Job Boards? You’re Not Alone

By Kevin M

Right now I know a substantial number of people who are looking for a job, but can’t think of a single one who’s found a job through the major internet job boards. Perhaps this has been your experience as well.

Earlier this summer, a CNN articleThe Hidden Job Market (Jessica Dickler, June 10) took a look at the impact of internet job boards on the employment world and came to conclude what so many job seekers are finding out on the front lines. Real life results aren’t living up to the promise.

Continue reading No Luck on the Job Boards? You’re Not Alone →