The Internet is one of the greatest and most important inventions in the history of mankind. It has changed the way that we perform tasks such as buying concert tickets, paying utility bills or shopping for clothing. No matter what you are interested in, or how obscure the topic is, there is certain to be a website that covers it.
The Internet has also had a massive impact on the business world. Nowadays, most every brick and mortar business has a business website to go along with it. Needless to say, the online business world is extremely competitive and unforgiving. Therefore, you need to know what you are doing if you want to start an online business like Bob Parsons, the founder of Go Daddy. Here are some tips that will help you to enter into the world of online business.
1. How to Select a Domain Name
This is an important decision, so a great deal of thought must be put into it. Your domain name is the name that people will know you by, so you want it to be memorable. Therefore, you want your domain name to be unique enough for people to remember it, while not so complicated that people are not sure how to spell it. Once you have decided on what your domain name will be, you must register it. This will prevent anyone else from using your name.
To the degree possible, try to incorporation commonly searched words into your domain name. This will help you to get better attention from the search engines. In doing this, try to think of the way people search for products and services, or even how much location affects that search.
For example, let’s say that you live in Atlanta and you need a plumber. You’ll probably search for “plumber Atlanta”. Since those two words will be extremely common in searches in your area, you should include them in your domain name. Instead of making it joetheplumber.com, it should be joetheplumberatlanta.com. The idea is to set your domain name as specific as possible to the market you’re looking to capture.
2. What Your Home Page Should Look Like
This is another big decision. Your home page is the first impression that a visitor will get about your online business. Therefore, you should create a home page that projects your brand and the image of your company. Create a company logo and feature it prominently on your home page.
One of the most important details will be your search feature. You need to make it easy for your visitors to find what they are looking for quickly. People do not have a great deal of patience, especially where websites are concerned. If people can not find what they want in a couple of minutes, they will leave your site and go to a competitor. Make your site easy to navigate without a bunch of annoying popups trying to sell them things or offering information. These popups will only chase people away.
You should also make sure that your home page has plenty of links to free information. There are two reasons for this:
- You need to position your site as an authority site, and by extension, an authority business. This will keep people on your site longer, and increase the likelihood that they will want to do business with you.
- When people search the web they are most often looking for information. Your site should supply as much of it as possible. The more information you have, the more people will be drawn to your site.
You will only get people’s business when you earn their trust, and a site filled with free and useful information is one of the very best ways to earn that trust.
3. How to Get People to Visit Your Site
One of the most popular methods to attract people to websites is search engine optimization (SEO). This involves the use of specific keywords on your site that will cause it to show up in searches when people are looking for products or services that you sell. There are many companies that specialize in SEO, so it would be worth the money to hire one of these companies to improve your site’s placement in the search rankings. This is very important because the higher your site is in the search rankings, the more visitors you will have.
4. Social Media
We are living in the age of social media, so it is imperative that you use this powerful tool to let the general public know about your new website. Facebook and Twitter are completely free services, so there is no downside to using them. When people send you messages on social media, reply to them quickly. With any luck, word of your business will start to spread.
If you have taken the advice to stock your site with plenty of helpful information, you should link back to those pages from the social media. For example, on Twitter you can post a helpful tip, followed by a hashtag (#) reference. For example, if you do graphic design, you can write a Tweet such as “How to do your own graphic design work (backlink to your site) #graphicdesign”. The hashtag notation allows your tweet to come up in a search of graphic design on Twitter, which means your tweet will be more likely to be seen by people interested in graphic design.
Getting your site noticed on the web is more art then science. You’ll have to do a lot of experimenting to determine what will work best for your business and your business website. But once you do, it could be the best source of steady business you have in your repertoire.